#TBF26 Preview: Smarter Pricing, Stronger Results
Use pricing science to unlock untapped revenue and stronger operational outcomes.
Use pricing science to unlock untapped revenue and stronger operational outcomes.
What if smarter pricing could unlock revenue you did not realise you were leaving on the table?
At #TBF26, Pat Walsh, CEO of Digonex, will present Pricing with Purpose: Achieving More for Your Organization with Dynamic Pricing, exploring how pricing science is delivering measurable financial, strategic, and operational gains across live entertainment and attractions.
Can pricing science result in free money for your organization?
“Yes, even in this economy!” says Pat. “I will share examples from organisations in the UK, North America and Australia which are leveraging dynamic pricing to achieve higher financial, strategic, and operational outcomes.”
With a background spanning McKinsey, HD Radio technology – and now leading one of the sector’s most established dynamic pricing platforms – Pat brings both financial rigour and real-world application to the discussion.
Learn how organisations are using pricing science not just to increase revenue, but to support broader strategic and operational goals – and leave with practical insight into how dynamic pricing could work for your own events and venues – only at #TBF26.
#TBF26: Connecting eCommerce and Entertainment.
27-29 April 2026 | Emirates Old Trafford, Manchester
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