#TBF26 Preview: Don’t just sell tickets. Grow your crowd!

Ticketing is so much more than selling tickets. At our 14th edition of TheTicketingBusiness Forum, Simon Weber, Co-Founder of vivenu, will discuss why closed ticketing systems limit revenue and how an open ecosystem can unlock new opportunities.

This #TBF26 session will show how an open ecosystem ticketing platform integrates best-in-class tools to drive strategic upsells, sponsorship data, and on-site spending, empowering organisers to take control of their data and the full fan lifecycle.

“Salesforce spent billions building the perfect CRM. Oracle did the same for ERP. Both succeeded by embracing an open ecosystem philosophy,” says the tech entrepreneur. “We dismantle the closed-box ticketing system myth. Learn how an open ecosystem ticketing platform integrates best-in-class tools to drive strategic upsells, sponsorship data, and on-site spending.”

Find out how moving to an open ticketing ecosystem can maximise revenue, strengthen fan connections, and give organisers full control of their data, join Simon and the vivenu team at #TBF26 on 28-29 April in Manchester.

#TBF26: Connecting eCommerce and Entertainment.
27-29 April 2026 | Emirates Old Trafford, Manchester

[Register me for #TBF26]

*N.B. The Earlybird discount – saving £100 on the delegate fee – ends Friday 6 March!