#TBF26: Earlybird rate ends TODAY - Friday, 12th Dec - Save £200! Book now!
Welcome! Our latest registrations include: Esatour Sport Events, Legends Global, Smart Pricer, TicketOne, SponsorPeople, Reservix, TLS - Boca Systems, The O2, Hong Kong China Rugby, Smart Arena Entertainment S.A., Delight, STH Group...
#TBA26 - Get ready to celebrate the finest in our industry - Nominations open Wednesday 7 January 2026

Keynote

Keynote Preview: When your ticket-buyers are THE show

The line between the stage and the stalls is blurred. Audiences want increasingly immersive experiences… none more so than in the world of fan-dom! We welcome Michael Armstrong, VP New York Comic Con to keynote #TBF20.

Join us in Manchester on 2-3 December as Michael explores how audience engagement is changing the ticket-buyer experience forever.

[ENQUIRE HERE]

P.S. We’ve almost sold out of rooms at Hotel Football. Maximise networking by staying at the last available official hotel! And the Earlybird rate ends soon – after that it’s full rate, no free hotel rooms.

Posted in Keynote | SpeakerTagged |