CAMPAIGN OF THE YEAR AWARD
The Campaign of the Year award will go to the most effective ticket sales & marketing campaign – with emphasis on the innovative use of technology and digital channels.
TheTicketingBusiness Awards are delighted to introduce our 2018 Campaign of the Year finalists.
Voting is now closed. Thank you to the thousands of people who voted. Winners will be announced during the Awards ceremony at Emirates Old Trafford, 17 April.
Vasco Rossi at Modena Park – Big Bang/VivaTicket/Best Union (Italy)
Vasco Rossi is an Italian rock legend – often compared to the American Bruce Springsteen. On 19 April 2016, Vasco announced the organisation of a concert in Modena, the city where he began his 40-year career as a DJ and singer.
On July 1, 2017, in Modena Park, this massive concert was the largest concert event in history with 225,173 tickets sold (including 5,000 free tickets). The concert was organised by Big Bang and sold by the Vivaticket ticketing platform, both belonging to Italy’s own Best Union.
Rossi teamed up with Best Union, Italy’s biggest ticketing and access control solutions provider, in January as the debate around secondary ticketing was still a major topic in the Italian music market. The last 20,000 tickets were a special online only offer exclusive to those who had not previously purchased tickets. They were solely managed by Vivaticket and the highly sought after tickets, put up for sale May 23, were sold out within minutes.
The media reported: “The massive outdoor concert’s sales shatter the old records of 198,000 paying fans at an A-Ha concert in Rio de Janeiro’s Maracanà Stadium in 1991; Tina Turner’s 188,000-attendance at the same Brazilian stadium in 1988 and Paul McCartney’s 185,000-paying crowd at the venue in 1990”.
#CheersTo18Years – London Theatre Direct (UK)
18 years in the ticketing industry was the perfect milestone for London Theatre Direct to launch its celebratory #CheersTo18Years campaign as it signified a coming of age whilst acting as a launchpad for an even brighter and more prosperous future.
Formulated, organised and implemented completely in house by London Theatre Direct, the #CheersTo18Years campaign ranks as “one of our proudest achievements in 2017”. During August 2017, as a direct result of the campaign, London Theatre Direct generated record levels of turnover resulting in the most profitable sales month in the company’s entire history.
“No other ticket agent has been able to provide a prize such as a private ballet lesson with the cast of a major production such as An American In Paris nor have they been able to secure a performance from the cast of a show prior to its official opening like we did with Five Guys Named Moe (previews didn’t begin until the 29th of August and they performed at our event on the 3rd of August).”
The #CheersTo18Years gala raised over £10,000 for the the Make A Difference Trust (aka The MAD Trust) and due to London Theatre Direct’s large social media following, MAD’s partnership with London Theatre Direct increased awareness of the charity across the globe.
10 Festivals, 48 hours – Skiddle (UK)
Over the August Bank Holiday weekend Skiddle decided to undertake a challenge no one in the UK had ever attempted before. They visited 10 music festivals in under 48 hours to help raise £150,000 for Macmillan Cancer Support. The decision to take part in this challenge was to honour Skiddle’s friend and colleague Chris Glaba, who sadly passed away from cancer in December 2016 at the age of 27.
The challenge began in the North West – at Creamfields Festival in Warrington. From there they travelled to Solfest in Cumbria, Lost Village in Lincolnshire, Moovin Festival in Stockport, Camper Calling in Warwickshire, Beermageddon in Worcestershire, Music On The Green and A New Day in Kent, South West Four in London and Victorious Festival in Portsmouth.
At each festival, Skiddle decided to take part in a stunt or challenge to help champion the cause: main stage appearances, selfies with headliners, shout-outs from DJs, and backstage meet and greets.
So far, Skiddle have raised over £120,000 for Macmillan Cancer Support. During this challenge, they reached over 4 million people by taking part in local and national TV and radio interviews. People could also track the journey live via their dedicated website page and live blog, using their social media channels to keep people updated with all the trials and tribulations they encountered along the way.
Ticketmaster Presence debut at Orlando City Stadium – Orlando City Soccer & Ticketmaster (USA)
Live entertainment has enamoured fans for thousands of years. Iconic events, that captured the imagination, shaped cultures, defined eras and won hearts. But throughout all this time, one thing has remained the same. The ticket.
Based on decades of experience, they saw a way to improve ticketing as a whole by replacing the paper ticket with digital technology. That understanding drove the creation of their newest product, Ticketmaster Presence, the next generation venue access control and fan engagement platform.
Presence replaces traditional paper tickets with digital passes. It’s built on Ticketmaster’s software platform and uses proximity-based digital technology to enable an easy to use ‘tap and go’ venue entry system. Venues install Presence, including mobile hardware and revamped software for real time map-based attendance reporting, event set-up, and enhanced ticket management.
Orlando City Stadium’s installation of the system in March 2017 aided Orlando City’s move towards a fully digital ticketing system, strengthening relationships with season ticket members and single-game fans by improving CRM lead strategy, campaign tracking and analysis to boost the impact of digital campaigns.
The club saw 65 per cent of fans using mobile, and the remaining 35 per cent utilising NFC-enabled paper smart tickets or season ticket member cards.
“Orlando City SC’s partnership with Ticketmaster has revolutionised the way we do business, helping us to reach our goal of creating the best fan experiences on the ground,” said Chris Gallagher, chief revenue officer, Orlando City SC.
“Because of Ticketmaster’s technology, we can leverage the insights gleaned from our ‘smart stadium’ to better understand who’s entering the venue, what’s happening during an event and how we can use this information to improve fan engagement.”
#WeAreTogether – Bolton Wanderers FC (UK)
By becoming a Bolton Wanderers season ticket holder, fans could save up to 69% off the total cost compared to buying tickets on a match by match basis. The scheme was open to all with a bank account with no interest charges
The ‘season ticket guarantee’ means that a Bolton Wanderers season ticket will continue to be the most cost-effective way to follow Wanderers at Macron Stadium compared to the cost of buying on a match-by-match basis. For example, if you bought an adult match ticket in the Carrs Pasties North Stand Lower for every Sky Bet Championship fixture it would cost you a total of £605. But if you bought a season ticket in the same area you would pay just £333 – a saving of 48%.
Here are the other key highlights of the 2017/18 season ticket:
• Renew before the first renewal deadline on June 10 and save ££££s
• Spread the cost by monthly Direct Debit up to 11 months, interest-free
• Season ticket guarantee – enjoy the best prices as a season ticket holder
• Adult season tickets from as little as £13.74 per match
• Under 18 season tickets from an incredible £3.26 per match
• Family ticket (adult and under 18) from as little as £15.87 per match
• Exclusive season ticket holder benefits throughout 2017/18.
TheTicketingBusiness Awards 2018 winners will be announced on 17 April at Emirates Old Trafford, Manchester, and are set to be the highlight of TheTicketingBusiness Forum 2018 – Europe’s biggest B2B ticketing meeting.
Tickets for the Forum are still available. Take a look at who is attending here.
Any questions about the Awards, please email awards@theticketingbusiness.com
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